Smokes Media has completed a photoshoot for NEWGEN Coaching featuring 20 of their clients, conducted at Muscleworks Gym in Orpington, Bromley, South East London. This photographic documentation is an insightful exploration of strength and transformation within a fitness context.
The selected gym locations for the shoot were deliberately chosen to reflect various aspects of training, encompassing weightlifting platforms, props, and dedicated spaces for training. This strategic approach enabled us to capture a range of training modalities and poses, highlighting the clients' features.
Each client participated in a structured series of poses, including three mandatory front poses, one incorporating a 15kg plate as a prop, a back shot, and a D-handle cable fly shot, before finishing the shoot with a pose of the client's choice. This systematic approach allowed us to highlight both the uniformity and individuality of the clients and also provide NEWGEN with a consistent series of images.
Guto Hughes a client participating in the shoot commented "The service you provided was phenomenal! Made me feel at ease in front of the camera for the first time, and made yesterday special for all the lads"
Alex Woods, Head Coach at NEWGEN also added " Smokes Media was incredibly helpful and open to adjustments required at different points to suit the coaches and clients needs with certain shots, alongside this the shoot ran on time and was prompted and directed well. The testimonial reels were put together extremely well and laid out to get the perfect answers. Photo quality was immaculate and photos were edited and sent back in an extremely timely manner."
Smokes Media also captured behind-the-scenes video content designed to encompass and showcase the days proceeding along with a series of video testimonials providing NEWGEN with high-quality feedback and social media content. 
This showcase is not merely a visual display; it is a documentation of the dedication and perseverance exhibited by NEWGENS' clients throughout their fitness journey. By adhering to a corporate and informative approach, we aim to provide a nuanced understanding of the thought process and methodology behind this visual representation of NEWGEN Coaching's client success stories. Each photograph is a piece of a larger narrative, illustrating the commitment to facilitating comprehensive and transformative fitness experiences for their clientele.
Equipment used:
Canon R5, Canon R5C, Sony A7iii, and Sony A7S3
x2 Elinchrom One flash heads, Elinchrom Rotalux Go Octabox, Elinchrom Rotalux Go Rectangle Softbox, and Rotolight Neo 3 Pro 
Canon 17-40mm EF F4.0, Canon RF 85mm F1.2 USM DFS, Sony E 28-75mm F2.8 and Sont FE 50mm F1.8
Rode Wireless Go II
Back to Top